

product efficacy at Dr. Whitney Bowe Beauty
you deserve to have proof that your skincare really works.


100% of our products are clinically-tested at third-party labs to ensure they deliver results.

clinically-tested, potent ingredients
clinically-tested, final formulas



clinically measured results
We use cutting-edge clinical skin instruments and technology to measure how our products change the skin. We supplement our subjective consumer perception studies with "objective analyses." Meaning in addition to asking our panelists about their experience using our products, we will go one step further.
objective studies

TEWL
When we claim a product supports a healthy skin barrier, this test has proven that the product decreases the skin’s water loss, indicating an improvement in skin barrier function.

CORNEOMETRY
When we claim a product increases skin’s hydration, this test has proven it improves skin moisture by measuring electrical capacitance to assess skin’s hydration.

NEXT GENERATION SEQUENCING TECHNOLOGY
When we claim a product supports a healthy microbiome, it has been tested in vivo (on living humans) to assess its effect on the skin microbiome. We look for richness, diversity, and balance.

CLINICAL IMAGE ANALYSIS
When we claim a product improves skin redness, tone, texture, or depth of fine lines or wrinkles, this technology is one assessment tool.
we are uncompromising when it comes to the efficacy and safety
outer skincare—
what’s out
Fragrance
Essential Oils
Parabens
Animal Derivatives
Silicones
Drying Alcohols
Phthalates
Petrolatum
PEGs
Formaldehyde-Releasers


inner skincare—
what’s out
Gluten
Dairy
Soy
GMOs
Added Sugar
Artificial Colors
Artificial Flavors
Shellfish
high-performance packaging
Our packaging helps to preserve each formula’s potency, giving you results until the very last drop. Packaging solutions include airless technology to protect from oxidation, and opaque components to shield from UV degradation.


transparency and education.
Explore the DWB Skindex for a breakdown of every ingredient we formulate with, plus terminology we use. On Derm Scribbles, we empower you with ways to make healthy and effective choices for your skin.
DWB SKINDEX DERM SCRIBBLES