In Vivo Testing

Refers to medical procedures, tests, and experiments that have been performed on actual living organisms, which in our case is human volunteers (never animals, DWB Beauty is proudly cruelty-free.)

“In-vivo studies are considered a more rigorous form of evidence as compared to in vitro studies. They are also more expensive. One example where we felt it was essential to conduct in vivo studies over in vitro studies was to assess how Bowe Glowe™ Cream and Bowe Growe™ Elixir impact the skin microbiome.”

- Dr. Whitney Bowe Beauty, Board-Certified Dermatologist, Scientist, Founder